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Our Story
MADE FOR
DOWN UNDER
For over 100 years, we've been keeping Aussies' bums, boobs and bits covered and comfy with hardworking wardrobe classics.
What began as hosiery manufacturing back in 1915 is now one of Australia’s iconic brands with a long legacy of quality, trust and that cheeky Down Under charm.
What began as hosiery manufacturing back in 1915 is now one of Australia’s iconic brands with a long legacy of quality, trust and that cheeky Down Under charm. We’re literally the first thing Aussies put on in the morning and the last thing they take off.
What began as hosiery manufacturing back in 1915 is now one of Australia’s iconic brands with a long legacy of quality, trust and that cheeky Down Under charm.
What began as hosiery manufacturing back in 1915 is now one of Australia’s iconic brands with a long legacy of quality, trust and that cheeky Down Under charm. We’re literally the first thing Aussies put on in the morning and the last thing they take off.
WE'RE THE FIRST THING AUSSIES PUT ON AND THE LAST THING THEY TAKE OFF.
From our famous essentials to game-changing innovations, at the heart of everything we've done and continue to do is you; every stitch, weave and seam considered, working together to make the uncomfortable comfortable for everybody. So you can trust us to have your back (and bums), too.
From our famous essentials to game-changing innovations, at the heart of everything we've done and continue to do is you; every stitch, weave and seam considered, working together to make the uncomfortable comfortable for everybody. So you can trust us to have your back (and bums), too.
